Telephone Acquisition Benchmarking Initiative

The project aims to improve the transparency of telephone fundraising by collecting and comparing campaign performance data across our sector on telephone acquisition.

This first benchmark focuses specifically on win-back campaigns and one-step and two-step conversion strategies - so your warm and cold acquisition. We need to start somewhere, and this is it.

By participating, you'll get a clearer picture of how your performance compares to others across the sector. Amongst other things, you can use it to find strengths and areas for growth, spot trends like contact rates and conversion rates or simply get a feel for the sector-wide performance in the final report and webinar.

At the end of the project, you get:

A 10-age Benchmarking Report, breaking down the data by country, campaign type, and more

A webinar where we present the findings and open the floor for questions and discussion

Get a biords eye perspective showing you the data, the trends and performance.

What You’ll Learn (And Share)

We’ll not be limited to but these are some of the metrics we are curiouse about including key performance indicators (KPIs) such as:

Average Donation Amount: Measures the mean value of donations received, providing insight into donor generosity and helping to tailor fundraising strategies.

Contact Rate: Assesses the percentage of potential donors successfully reached during campaigns, crucial for understanding outreach effectiveness, especially in light of technological challenges and connectivity issues.

Conversion Rate: Evaluates the proportion of contacted individuals who become donors, indicating the effectiveness of campaign messaging and engagement strategies.

Signups Per Hour: Tracks the number of donor signups achieved per hour of outreach, offering a metric for operational efficiency and resource allocation.

These KPIs will provide valuable insights into the performance of one-step, two-step, and win-back acquisition campaigns, enabling organizations to benchmark their efforts and identify areas for improvement.

As an organisational member, you can add data for an unlimited number of campaigns and customers - fully anonymized. We encourage you to add data for as many campaigns as possible.

Key Dates

Info Webinar including definitions and methodology
2:30 to 3:00 pm CEST on 15 May 2025

Data Submission Deadline
‍20 June 2025

Benchmark Report & Webinar
‍September 2025 (exact date TBA)

How Much Does It Cost?

It’s free for Impact Talks individual and organisational members (read more about membership benefits here). Charities can – without a membership – participate for a €350 admin fee.

And yes, everything is anonymized and no reason to worry about things like GDPR etc.

How to Join

Contact us (without obligation) via email or book a short informational meeting for more information
Submit your campaign data following our simple guidelines
Join the webinar in September and connect with others in the sector